Creative designer driven by design culture and cutting-edge technology. From digital-first to iconic brands, his approach builds brand experiences where identity, motion, narrative and interface operate as a single system.
He brings hands-on expertise from global luxury houses, tech ventures, innovation-led scale-ups, and legacy brands — including Accenture Song, Bold Scandinavia, EY Doberman, and Hamilton Watches. Worked with clients in multiple sectors such as Swatch, Scandinavian Airlines, UBS Global, Zimpler, and Bambuser.
Campaigns
Concept, Storytelling, Launch Activation
Concept, Storytelling, Launch Activation
Brand Development
Positioning, Identity, Creative Direction, Design Systems
Positioning, Identity, Creative Direction, Design Systems
Digital Design
Website Design & Development, UX/UI Design, Design Systems, Content Architecture
Website Design & Development, UX/UI Design, Design Systems, Content Architecture
Content Creation
Video Editing, Post Production, Social Media
Video Editing, Post Production, Social Media
Work Experience
2025 Mar – Present
Creative Designer,
Independent
Zürich, CH
Independent
Zürich, CH
Creative Designer | UBS Global 360° Brand Portal further development of print, motion, video, social, web, events (via MetaDesign)
Creative Designer | Flip Lingoes
Lead creative direction, translating strategy into concept, and launch with Ozon Studio (Amsterdam)
Creative Director | Swiss Innovation Lab
(ETH Zürich start-up) digital project
via Made by Rela (Zürich & Shanghai)
Creative Designer | Flip Lingoes
Lead creative direction, translating strategy into concept, and launch with Ozon Studio (Amsterdam)
Creative Director | Swiss Innovation Lab
(ETH Zürich start-up) digital project
via Made by Rela (Zürich & Shanghai)
2023 Aug – 2025 Feb
Brand Designer and Art Director,
Hamilton Watches
Bienne, CH
Hamilton Watches
Bienne, CH
Led year-round global campaign guidelines across all touchpoints for 26 international markets (USA, Asia, Europe).
Spearheaded omnichannel campaign rollouts from printed materials, web development, packaging, templates, animations, video editing, lifestyle shots, POS, OOH, website landing pages.
Key role in 2023 - 2024 most successful campaigns (ROAS 5.9), and created best performing ad (most likes and views).
Spearheaded omnichannel campaign rollouts from printed materials, web development, packaging, templates, animations, video editing, lifestyle shots, POS, OOH, website landing pages.
Key role in 2023 - 2024 most successful campaigns (ROAS 5.9), and created best performing ad (most likes and views).
2023 Jan — Jul
Visual Designer,
EY Doberman
Stockholm, SE
EY Doberman
Stockholm, SE
Designed scalable digital brand experiences across e-commerce, healthcare, and sustainable technology sectors.
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design.
Selected Projects:
Bambuser – Identity, Web & App
HerCare (healthcare) – Visual Design
Astra International – Identity, Web & App
Future Manifestations Lab – Identity
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design.
Selected Projects:
Bambuser – Identity, Web & App
HerCare (healthcare) – Visual Design
Astra International – Identity, Web & App
Future Manifestations Lab – Identity
2022 Jan — Jul
Digital Brand Designer,
Bold Scandinavia
Stockholm, SE
Bold Scandinavia
Stockholm, SE
Designed visual brand systems for iconic and fintech brands on scale, from brand to digital interfaces.
Contributed to the Scandinavian Airlines (SAS) rebrand (2022–2023), resulting in +42% revenue growth and a +61% increase in brand preference.
Selected Projects:
Scandinavian Airlines — Redefine brand identity (2022), Campaign Guidelines
Zimpler Payments – Identity, Web & App
Vana Candles – Identity, Packaging, Web
Contributed to the Scandinavian Airlines (SAS) rebrand (2022–2023), resulting in +42% revenue growth and a +61% increase in brand preference.
Selected Projects:
Scandinavian Airlines — Redefine brand identity (2022), Campaign Guidelines
Zimpler Payments – Identity, Web & App
Vana Candles – Identity, Packaging, Web
2021 Mar — Nov
Associate Visual Designer,
Accenture Song
Zürich, CH
Accenture Song
Zürich, CH
Delivered scalable design solutions with global impact for global pharma healthcare.
Built foundational UX/UI for Industry X vision, launching the sustainability accelerator platform (COMPASS).
Built foundational UX/UI for Industry X vision, launching the sustainability accelerator platform (COMPASS).
2017
Intership,
Studio Nuts
Lisbon, PT
Studio Nuts
Lisbon, PT
2016
Intership,
Finally Agency
Kent, GB
Finally Agency
Kent, GB
Education
2020
MA Visual Communication and Iconic Research,
The Basel School of Design, FHNW | HGK
Basel, CH
The Basel School of Design, FHNW | HGK
Basel, CH
2017 – 2018
Further Education, Type Design
Schule für Gestaltung Basel
Basel, CH
Schule für Gestaltung Basel
Basel, CH
2023 – 2025
BA Visual Arts (First Class Honors),
University of Kent
Kent, GB
University of Kent
Kent, GB
Certificate
2025 Sep – Dez
Digital Product Design
Aprender.Design
Instructors: 10+ world-class industry leaders (Work&Co, PORTOROCHA, Buck, QuintoAndar)
Aprender.Design
Instructors: 10+ world-class industry leaders (Work&Co, PORTOROCHA, Buck, QuintoAndar)
2025 Sep — Nov
Animate Brands and Products
Aprender.Design
Instructor: Everton Guilherme (Google)
Aprender.Design
Instructor: Everton Guilherme (Google)
2025 Aug – Sep
Visual Design for Product Design
Aprender.Design
Instructors: Marco Rodrigues (PORTOROCHA), Rafael Bessa (BUCK)
Aprender.Design
Instructors: Marco Rodrigues (PORTOROCHA), Rafael Bessa (BUCK)
2020 Jan – Fev
Moving Graphics
HGK FHNW Basel
Instructors: Dirk Koy
HGK FHNW Basel
Instructors: Dirk Koy
2019 Jun – Jul
Type Design
HGK FHNW Basel
Instructors: Philipp Stamm
HGK FHNW Basel
Instructors: Philipp Stamm
Skills
Abilities
Visual Identity, Brand Experience, Motion Design, Marketing, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Technical Tools
Figma, Principle, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premiere, After Effects), Cinema 4D, Webflow, Glyphs, P5 (javascript library), Jitter, Calvary, AI tools
Client Industries
Fast consumer Goods, Luxury Brands, Watch Industry, Fintech, Financial, Payment Services, Airline Industry, Sports, Lifestyle, Global Pharma, Healthcare, Sustainability, Gastronomy