Introduction
Work Experience
Education
Further Courses
Skills
‍

I am Visual Designer with a passion for brand identity, visual systems and art direction.
              Throught shared vision and collaborative approach, I help brands come to life throught digital experiences that blends function and personality while taking care of each project with contemporary aesthetics and attention to detail.
               Work experience from luxury brands to award-winning creative agencies such Fjord, Part of Accenture Song (CH) Bold Scandinavia (SE), EY Doberman (SE) and Hamilton Watches (CH). I've worked with clients from diversified industries and sectors such Swatch Group, Scandinavian Airlines, UBS Global, Accenture Industry X, Zimpler Payments, Bambuser, among others.

Work Experience
2025
Visual Designer
Freelance
CH
Zürich,
Switzerland
Description
Collaborating with agencies and design network including MetaDesign (Zürich) and Ozon Studio (Amsterdam) on branding and digital projects


Selected Clients
UBC Global
Corporate Branding
‍
Swiss Pharma Lab
Website Design
‍‍
Flip Lingoes
Brand Creative Direction
‍‍
Aug 2023 — Jan 2025
Graphic Designer & Art Director
Hamilton Watch Company, Swatch Group
CH
Bienne,
Switzerland

VISIT HERE

Description
Directed full-cycle brand campaigns across all touchpoints from concept to execution across 26 international markets

Coordinate production teams in photo/video shoots with the creative vision

Developed campaign rollouts, brand and digital advertising guidelines, including printer materials, website, packaging, templates, animations, video editing, product/lifestyle content creation, point of sales (POS), billboards (OOH)

Contributed to 40% increase in ROAS on Meta Ads (2023-2024) by optimising content

Created best-performing organic ad (most likes and views)

Key role in 2024’s most successful paid ads sales campaigns (ROAS 5.9), delivering 300% sales volume with optimised content


Selected Projects
Khaki Aviation Pilot Landing Page
Design and web development
‍
Khaki Field Mechanical – Original Field Watch
Archival research, AI voice, editing; position Hamilton as the true field watch brand
Jan – Jul 2023
Visual Designer
EY Doberman
Stockholm,
Sweden
SE

VISIT HERE

Description
Responsible for ensuring quality, precision, and distinctiveness in every aspect of visual design.

Delivered brand identities with a digital focus; from understanding user needs and translating the brand pillars into a product experience
Selected Clients
Bambuser - Video Commerce
Core value proposition | Brand revamp | Interface design

Astra International
Interface Design | Design library

SALLY, Future Manifestation Lab
Visual identity | Interface design | AR experience
Jan — Jul 2022
Digital Designer,
Bold Scandinavia
SE
Stockholm,
Sweden

VISIT HERE‍

Description
Developed scalable brand systems and visual identities to campaign rollouts.

Created design approaches for clients to stand out through memorable brand experiences that merge utility and novelty
S Clients
Zimpler Payments
Brand identity | Art direction | Bespoke type
‍
Scandinavian Airlines (“Journey Matters” campaign)
Rebrand | Key Visual | Design system | Campaign Guidelines

Swedish Financial Company
Concept identity
‍
Vana Living
Logo | Typography | Packaging
Mar — Nov 2021
Associate Visual Designer,
Fjord, Part of Accenture Song
CH
Zürich,
Switzerland

VISIT HERE‍

Role
Responsible for solving visual design challenges, from co-creating new design systems and collaborating with IT developers, data scientists and designers from service and business teams and bringing holistic value and user experience to the clients
Highlights
Foundation in life-centered design through digital projects (UX/UI)

Delivered scalable commercial solutions with global impact in large cross-functional teams
Selected Clients
Accenture Industry X, Sustainability Accelerator
User research and testing | Interface design | UI design library
‍
Global Pharma
User research and testing | Interface design | UI design library

NGO | Educational Sector
User research and testing | Interface design | UI design library
Expertise
Jun — Aug 2017
Graphic Designer Intern
Studio Nuts
PT
Lisbon,
Portugal

VISIT HERE

Education
2018 — 2020
MA Visual Communication and Iconic Research
Basel Academy of Art and Design FHNW | HGK
CH
Basel,
Switzerland
2018 — 2019
Further Education, Type Design
Schule für Gestaltung Basel
CH
Basel,
Switzerland

Semester course: Type Design and Lettering at SfG
Course led by Matthew Pauwels

2015 — 2018
BA Visual Arts [First-Class Honours]
University of Kent
UK
Canterbury,
England
Attended Courses
2020
Motion Graphics
Led by Dirk Koy
CH
Basel,
Switzerland
2020
Type Design
Led by Philipp Stamm
CH
Basel,
Switzerland
2020
Time + Media
Led by Ted Davis and Gregory Vines
CH
Basel,
Switzerland
2020
Poster Design
Led by Leander Eisenmann
CH
Basel,
Switzerland
Skills
Technical Skills
Figma, Principle, Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premiere, After Effects), Cinema 4D, Webflow, Glyphs, P5 (javascript library)
Expertise
Visual Identity, Brand Experience, Design systems, User Experience (UX), User Interface design (UI), Digital Innovation, Campaigns, Editorial, Packaging, Typography, Type Design
Client Industries
End-consumer & Luxury Brands, Fintech, Financial & Payment Services, Airline Industry, Sports  & Lifestyle, Global Pharma & Healthcare, Sustainability, Gastronomy
Language
Portuguese (native), English (bilingual)
ANI
WORKS
RESUME
ARCHIVE
©2025
alexnielbo@gmail.com
IG @alexnielbo
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